Hope Masike , winner of the Entertainment Impact Award, is making waves in Zimbabwe through her powerful music and community initiatives. Her work not only promotes the rich heritage of Zimbabwean culture but also tackles pressing social issues, making her a true champion for change.
One of Hope’s standout initiatives is the Tese Fibroid Awareness Campaign, which she launched in 2020 and continued into 2021. Utilizing her social media platforms, Hope reached an average of 600 people, raising awareness about fibroids and their impact on women’s health. This campaign has been crucial In opening up conversations around a topic often shrouded in stigma.
As a passionate advocate for the mbira a traditional Zimbabwean instrument Hope has dedicated her music and brand to preserving and modernizing this cultural heritage. Through her community mbira lessons, she offers affordable classes, teaching participants three songs for just $3 over three hours. This initiative has empowered young women to embrace the mbira, leading to the formation of their own bands and fostering a new generation of musicians.
Hope’s music is a platform for social dialogue. In songs like “Shuwa” and her score for the short film Ruvimbo’s Wedding, she addresses critical issues such as child marriages and abuse. Her song “Tsubvubone” encourages women and girls to take pride in their natural beauty, promoting self-acceptance over harmful beauty practices like skin bleaching. Furthermore, her track “Musha” challenges gender-based violence, expanding on the Shona saying, “Musha Mukadzi,” which emphasizes the importance of women in the home.
Hope Masike’s recognition at The List Awards is a testament to her impactful contributions to both the entertainment industry and her community. Her work embodies the spirit of cultural preservation while actively engaging in social issues, making her a powerful force for positive change. Through her music and advocacy, she continues to inspire countless individuals, proving that art can be a catalyst for transformation.